Marketing Ideas For Restaurant Websites
Web Exclusive: Marketing On a Small Budget
“Go Online Your front door is no longer just the swinging piece of glass with your logo in the middle. Many new customers–especially those under 35–get their first look at your restaurant on the Internet. Ten years ago it would have been enough simply to have a Web site. But today concepts hoping to compete must create an Internet presence that not only represents their brand, but also considers the end user’s needs with elements such as easy, intuitive navigation, quick loading and attractive layout. The Internet provides a myriad alternative marketing options such as online commercials, e-mail marketing, social networking sites, and microsites.”
Nice insight from Hospitality Trends:
How to Handle Negative Comments and Reviews Online
“…Keep building your customer list – another great reason to gather email addresses and communicate regularly. 99% of the time it will be promotion and good news, but if you ever need to put your side of the story… “
Restaurant Patrons Embrace Electronic Ordering
“While they may not be clamoring for waiter-free dining just yet, restaurant patrons are clearly willing to give it a shot, according to a survey by the National Restaurant Association that found 44 percent would embrace do-it-yourself electronic ordering systems and 53 percent would like to be able to pay without relinquishing their credit cards. “
