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A Former Restaurant Owner’s Expectations From a Website

In this amusing piece, a New England restaurant owner-turned-dot-commer-turned journalist gets very specific about the information she wants from a restaurant’s website.   While some of her points aren’t exactly universal principles, she makes some astute observations:

“A restaurant Web site doesn’t need lots of moving parts made with flash technology, nor does it need music unless it’s easy to turn it off before it drives me nuts, but it does need some basic information. I can’t tell you how many times I’ve been to a site and couldn’t find the phone number. That’s just crazy. There are certain things I do want to see. I’d like to know a bit about the restaurant in terms of what kind of food I might be getting myself into. Like, “We’re a family spot you can bring your kids to and no one will get upset.” I saw one restaurant site where they actually came out and said that kids under 8 years old wouldn’t be welcome. It’s good to know that ahead of time! It would also be good to know if the place is so fancy I have to drag out my tiara from storage.”

Hungry For Dining Websites (Seacoast Online)

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