Website Campaign Saves Landmark New Haven Restaurant, “The Doodle”
“Unknown to Beckwith, however, an unofficial cadre of Yale alumni took action as soon as they bore witness to the Doodle’s fate. Within two days, the Yankee Doodle restaurant officially had a website ( www.thedoodle.com), a presence on myspace.com and its own profile on facebook, the social-networking favorite of many a Yalie. More than a month later, Beckwith is working on a plan to occupy a new home around the corner, hang a refurbished 1950s sign and fire up the charcoals again. “I never dreamed selling a burger to a Yalie would make such a difference,” said Beckwith, who knows a grill far more intimately than a keyboard. “There is a massive amount of support. I’ve had to literally answer 1,000 e-mails.”
In New Haven, A Dandy Rescue (Courant.com)
