Archive for April, 2008
Where’s the Beef? A Review of Steakhouse Websites
In addition to highlighting the typical foibles of restaurant websites, this article also addresses kid-focused content.
Our first stop was down under, to The Outback (http://www.outback.com). Interestingly, the first image one sees here isn’t a prime rib worth of Crocodile Dundee. Rather, it’s a cream puffy looking dessert. I reload the site, thinking a meatier entrée will appear in rotation. Nope, the pastry puffs up again.
Where’s the Beef? (Chief Marketer)
Follow the Progress of Your Domino’s Pizza Order Online
Domino’s popular website feature allows customers to track the progress of their pizza from preparation to delivery.
“Once customers place an order, they can go to www.dominos.com and click on the Pizza Tracker icon. They will see a horizontal bar that lights up red as each step in the process is completed. Customers will see confirmation of their order being received by the store; when it’s being prepared; when it’s been placed in the oven; when it’s been boxed and placed in the Domino’s eatWave bag; and finally, when it’s on its way for delivery.
“Customers using Pizza Tracker will no longer have to wonder where their pizza is in the ordering process–it takes the ‘mystery’ out of waiting for their pizza. Not only that, it’s entertaining, too,” says Domino’s chief information officer, Chris McGlothlin.”
Domino’s Pizza Tracker Nets One Millionth User (QSR Magazine)
