Your Restaurant, Courtesy of Yelp
Interesting article on the pervasiveness of review sites such as Yelp and Citysearch and ways restaurants can approach online reviews.
“The main reason: Studies, such as one done by Deloitte and Touche in late 2007, are finding that 80 percent of readers’ purchasing decisions are influenced by customer reviews. And 70 percent of them say they share business reviews with friends and family online.”
“It’s critical for companies to respond to this trend because you just don’t know what influence that message board or blogger might have if you’re not listening and responding,” says Toby Bloomberg, president of Bloomberg Marketing and a blogger for Diva Marketing. “If you’re not continuing the conversation in a better direction, then people are left to their own conclusions.”
