Tell A Friend…And So On…And So On…
Smart soundbites from this year’s National Restaurant Association gathering:
“With email, blogs, YouTube and a plethora of other consumer-driven content exploding on the Internet, savvy restaurateurs can no longer afford to ignore the power of their customers’ opinions, says Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking.”
“What’s the first thing people do before they buy?” he asks. “They Google.” Some 60,000 regular folks penned Internet reviews on products or services this year alone, notes Sernovitz, all the more reason that restaurant owners should replace their traditional matchbook give-aways with in-store invitations for customers to post their own restaurant reviews on Yelp or some other popular restaurant review site.
“Your whole economic structure changes when your customers are coming in for free and telling their friends,” he says.
Sernovitz pointed to a host of successful word-of-mouth campaigns that required little investment and yielded explosive results.”
From the Floor: The Power of Word of Mouth (QSR Magazine)
