Burgers in 3D: Carl’s Jr. and Hardees
While the idea of a fast food restaurant website in three dimensions makes me feel a little nauseous, (see the closeup of chili in the Carl’s Jr. intro) I would be remiss in not mentioning the launch of two new websites- Carl’s Jr. and Hardees- with a 3D social networking component. Integrating with MySpace, Friendster, Facebook, etc, each website allows you to visit a virtual restaurant or bring back takeout to a virtual living room. In each 3D space, users can enjoy virtual burgers with virtual friends. I don’t advocate immersive 3D environments for my readers’ restaurant websites, but I do find the way food brands are entering the online lives of their customers both fascinating and clever. Carl’s Jr., you may recall, has a track record of innovative, edgy and controversial advertising.
