Nice Sites: Larkspur
Larkspur Restaurant Website
I came across this nice site while planning a trip to Colorado. The importance of having a clear, direct and informative website is potentially even more important for those restaurants in high traffic tourist destinations. Out of town web visitors, researching local restaurants for their trip, may be coming across lots of information, including dozens of restaurants in your area, with little way of distinguishing them. Your restaurant needs to stand out from your competitors in a meaningful way, but also create a clear, informative experience in the shortest amount of time possible. What makes one restaurant more appealing than another to a new visitor when both have lovely decor, great reviews, solid menus and a great location? It’s a restaurant that makes enough of an impact that a user adds it to their list of places to check out on a trip. Having never visited this restaurant, the website visitor will assume that a tastefully-branded, intuitive and special website will naturally extend to their experience at the restaurant.
The Larkspur website has an elegant design while providing the visitor with all key information up front, as well as a gift certificate promotion and a link to a Today Show appearance! The main image, which helps extend the feel of the restaurant’s interior into the website, is unique and memorable.
