Doing It Right: Props For Restaurant Email Newsletters
It is a rare occasion indeed that I come across a successful restaurant email newsletter. We liked the Portland, Oregon-based Vindalho’s straightforward, informative and sometimes funny (”Love me Tandoor”) email newsletter that they have managed to publish seasonally over the past couple of years. Every issue contains information about holiday specials, cooking classes, new cocktails and their Jazz series, not to mention some recent great press from Gourmet Magazine! With such valuable information packaged clearly and simply, Vindalho’s newsletter stands to appeal to both existing and potential customers. In addition, the newsletter link is prominently displayed in the main website navigation. We approve!


