There Goes the Neighborhood: Restaurants Use Blogs To Create Buzz
The Deepwood Restaurant Blog Created a Buzz
One excellent way to utilize a blog is when a restaurant is being developed. Owners or managers can create an online journal of their restaurant’s creation and development. On it, they can share photos, menu ideas and sneak peeks with curious diners, which helps to create a buzz before a restaurant even opens. DeepWood Restaurant in Columbus, Ohio did just that. Congratulations!
The accompanying article gives some great insights about the place of restaurants on the Web, and blogs in particular.
“I wasn’t convinced that restaurants had a place on the Web” until meeting Shirer, said Carolyn Delp, Mitchell’s vice president for marketing. “But it can really and truly become our most important marketing tool.”
“Shirer and Delp both noted that the Internet has greatly expanded the ways diners and proprietors can interact.”
“Most owners view the Web as this thing that sits out there,” Shirer said. “The thing that’s scary about it is its speed. The feedback loop (from customer to owner and back) used to take days, and now it might take only minutes.”
Owners Market Via Blogs Before First Dinner is Served (The Columbus Dispatch)
