A First-Hand Report of Restaurant Website Success
Restaurant Website Success Is Hot!
Stories like this just warm our hearts. Despite describing himself as “technologically handicapped,” Tucson restauranteur Bob McMahon discusses his successful website efforts that drive business to his restaurants in a truly customer-centric way.
“I am just amazed at how many people go on there each month,” he said. “So many people are on there checking out the menus or making reservations – especially at McMahons (his namesake prime steakhouse). And I know people are reading it because if I don’t keep the menus on the websites up to date, I hear about it.”
“There is not a day that goes by that we don’t have gift card purchases on the Internet.” McMahon said. “In December, we will sell 15 to 20 per day.”
“My philosophy is, if you are going to take the time to sign up to be a member on our site, I will send you something that is good enough to consider,” McMahon said. “Some offers for a free drink, or free appetizer, people will just pass up right away. But if I offer a free entrée with the purchase of another entrée, that’s worth considering. “
New Challenges Met Head On By Metro Restaurants (AZBiz.com)
