August 20, 2008 at 4:37 am
· Filed under News
Cocktailing commentator Jacob Grier makes some great points about the use of Flash in restaurant websites:
“Flash websites may look good, but that’s all they do. And that lack of usefulness cuts down on a restaurant’s web presence. The page can take a long time to load. If a reviewer wants to write about his meal at a place, he can’t copy the text or even link to the menu. Search engines can’t pick up key phrases people may be looking for. Potential customers can’t even cut and paste the address into a map search to find out where it is. The only person who benefits is the designer, who collects a nice check and hands off a complicated but worthless relic that no one will ever visit more than once.”
Save Flash For the Kitchen
Permalink
August 4, 2008 at 4:38 pm
· Filed under Good Tips
Imagine a potential visitor to your restaurant sitting at the computer in his office. He has email, instant messenger, a shopping site and a couple of documents open on his computer’s desktop. His Blackberry is buzzing, his phone is ringing, and people are coming over with questions every five minutes. News radio is playing in the background. On top of all this, he needs to figure out where to take his wife for a special anniversary dinner and he’s running out of time.
This condition is sometimes known as information overload and it makes it nearly impossible to accomplish the simplest of tasks. With the abundance of distractions possible in a website visitor’s experience, how can your site differentiate itself and rise above the distractions? It’s simple. Your site must providing a single, clear focus so that a visitor can quickly find what he needs without having to search for it.
There are many ways to address this aspect of your user’s website experience and here are a few: Read the rest of this entry »
Permalink
