Good Tips: How To Cut Through Your Website Visitors’ Distractions
This condition is sometimes known as information overload and it makes it nearly impossible to accomplish the simplest of tasks. With the abundance of distractions possible in a website visitor’s experience, how can your site differentiate itself and rise above the distractions? It’s simple. Your site must providing a single, clear focus so that a visitor can quickly find what he needs without having to search for it.
There are many ways to address this aspect of your user’s website experience and here are a few:
1. Put the most important information to visitors on your homepage. This can be anything from your phone number or a link to your delivery menu. Find out what your users are looking for and put that information front-and-center.
2. Create a simple visual hierarchy that reflects the priority of information on the page. When you look at your homepage design, pay attention to where your eye naturally gravitates first, second and third. Be sure that these are the most important pieces of information you want to convey to your audience.
3. Limit the number of page layouts or templates in the website, and shoot for a maximum of three. This creates a more seamless (and less jarring) experience when browsing from one page to the next.
4. Display consistent navigation on every page. This helps prevent your visitor from getting lost.
5. Write copy in short blocks or lists. Typical Internet users don’t read, they browse. Organize content so that it is quickly scanned or browsed by your website visitors. Website users tend to skip right over large blocks of copy, regardless of how valuable the information may be.
Providing visitors to your website with the right information at the right time will make their experience a pleasant and fulfililng one, and keep your site from becoming just another distraction.
