Save Flash For the Kitchen!
Cocktailing commentator Jacob Grier makes some great points about the use of Flash in restaurant websites:
“Flash websites may look good, but that’s all they do. And that lack of usefulness cuts down on a restaurant’s web presence. The page can take a long time to load. If a reviewer wants to write about his meal at a place, he can’t copy the text or even link to the menu. Search engines can’t pick up key phrases people may be looking for. Potential customers can’t even cut and paste the address into a map search to find out where it is. The only person who benefits is the designer, who collects a nice check and hands off a complicated but worthless relic that no one will ever visit more than once.”
