Building Your Restaurant’s E-Newsletter Audience
You’re probably hearing from many sources (present company included) about how restaurants need to create an ongoing dialogue with customers using an email newsletter. However, we often fail to point out how to get those customers to join your email list in the first place! AWeber presents some simple, practical suggestions for building your email newsletter audience.
“ In previous articles on restaurant marketing, we’ve floated a number of content ideas for your emails, like sending birthday emails and giving a behind-the-scenes look at your chef and kitchen.
The thing is, these ideas (and others that we’ll continue to publish here) don’t do much good if you don’t have any potential diners to send to!
Just as with any other business, a restaurant’s email marketing campaign has to start by getting subscribers.”
So where/how can restaurant owners build their lists?
