What Customers Think of Restaurant Websites
FoodbuzzSD, which covers the San Diego food scene, discusses what a website says about a restaurant. I think it’s these individual stories and anecdotes provided by her readers that really hit home the importance of a solid online presence. They help demonstrate the direct correlation between a website and the business a restaurant receives.
A verrrrrry interesting quote from a reader:
“I most certainly rely on a restaurant website. We go out to dinner every Friday night and I constantly search websites for menus, times, location so we can sample a new place each week. When they don’t post a menu or list times it gets taken off the list of potential places to eat.”
Yes, you read that right. And I think it’s a more common sentiment than many restaurant owners think. The fact is, some visitors to your website will completely rule out visiting your restaurant if you are not providing the information they want. Crazy? Not with all of the restaurants customers have to choose from. What is so frustrating about this is not only that the information customers are looking for is so basic and simple for restaurants to maintain, but that the practice of not providing this information is the equivalent of closing your door in your customer’s face. Just as many restaurants post a menu in the front window or in any other marketing, it should be included on your website as well.
What Does a Website Say About a Restaurant (FoodbuzzSD)
