Successful Restaurant Websites

We love hearing new ideas for low cost restaurant website promotion. This article from Entrepreneur.com isn’t aimed exclusively toward restaurants, however the marketing recommendations it presents are highly relevant.  It discusses 21 low-cost ways for businesses to promote their website including blogs, loyalty programs, utilizing existing customer data, surveys, social networking and more.  An example:

Compete, then repeat
When Green Tango was a finalist for a local newspaper’s “Best Salad” designation, the Maupins didn’t waste any time spreading the word: They immediately sent out an e-mail blast to their customers. Dorman says it’s a good idea to enter contests sponsored by media, industry associations, and other organizations. A win gives you something to publicize to the community or industry and something new to communicate to your customer base.

Definitely worth a read!

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