More on Website Marketing Strategy
This post on restaurant marketing strategies echoes many of our own sentiments on, for example, using your website as the hub of all your online marketing. Some highlights:
“The key takeaway is that 2/3 of the top restaurant marketers in attendance are spending less than 10% of their advertising budget online in a time when customers consume 41% of their media online.
Closing this gap is the key to thriving in a challenging economic climate by increasing marketing targeting and tracking. You wan to advertise and market where your clients are.
This marketing won’t work as effectively for everybody:
It works specially well for restaurants that sell food to go or to pickup.
So what about if you have a sit-down restaurant? You can still benefit from many of the online marketing techniques such as sending electronic gift certificates to celebrate your best client’s birthdays (or anniversaries) or announce special promotions or events.
Your website should be the forefront of your marketing efforts. You need to capture your customers information (email, phone number) and then act upon it to reach your customers and invite them to take action.”
