Video Killed the Banner-Ad Star
More than ever, restaurants need to allocate their advertising dollars wisely. Adweek brings up some interesting points about the decreasing popularity of banner ads and the increase in online video advertising. Rather than waiting for users to visit your website through a banner ad, the flexibility of online video enables placement right where your target audiences spend time online, enabling you to reach these potential customers more effectively. Why wait for them to come to you when you can go straight to them?
“Particularly in an economic downturn, it’s important for advertisers to leverage their existing assets such as short-form video ads and maximize consumer attention with ads that viewers will actually watch as they wait for their content to start.
Similarly, online video advertisers will get the most benefit from their investments when their content goes viral by tapping into the social graph on social-media sites. Ads will no longer have to wait for viewers to come to them; they’ll find them where they live online.”
Video Killed the Banner Ad Star (Adweek)
