Search and Searchability: What are you doing wrong?
Forbes takes things back-to-basics with a discussion on the importance of being searchable, as well as some great resources to bone up on improving your website’s searchability.
“Search is the second most common activity on the Internet after e-mail; 99.5% of Web users are searching. People are searching for things and will find your competitor. If I’m searching for pizza and your pizza parlor isn’t there, I’ll order from the other guy. Would you have a business without a sign out front? An unlisted number? A secret address?
But even without a Web site, your business can be found on the Internet. On the online Yellow Pages you can have a clear description of your business. You can have a map to your business. You can submit your business to relevant listing services. There are city guides and various directories–even without a Web site, you can make sure your business is included in all these vertical directories. Not having a Web site does not preclude an Internet presence. There are all kinds of ways of doing business on the Web without a domain name site–think of eBay.
But getting listed in the directories is contingent on search optimization because they all contain links and you want to maximize the search engine’s ability to find your business. Search engines follow those links, and you want your business to be listed and linked from as many of those links to increase the odds of the search engines finding you.”
How to get found online (Forbes)
