It’s Stupid Not To: Social Networking Is Norm For Marketing
This article from the New York Daily News profiles several business whose success grew through using social networking to promote themselves. While many restaurants may still shy away from this practice (or remain unaware) here’s what one New York restauranteur had to say after reluctantly beginning to promote her restaurant on Facebook:
The restaurant started with an “explosion,” but slowed drastically over the next few months. As it turns out, that was enough for a young employee to persuade Rotundo to try Facebook.
Business “could be a little better,” she said, but joining the site has helped. “not using social networking sites is stupid, for lack of a better term,” Rotundo said. “I can link our page to our Zagat reviews as well as to OpenTable,” the restaurant reservation site. “Word of mouth takes on a whole new meaning.”
Point, click and promote: More businesses tap social networking sites
