Successful Restaurant Websites

This article offers great detailed recommendations on how to approach optimizing your website for local search results.

“Many of the online directories and local search engines are adding more dimensions of information onto a business’s basic listing. Providing as much detailed info as possible about your company through these profiles could help convert users of those sites into new customers for you.

This information can include things like hours/days of operation, products and manufacturers carried, special offers, years in business, photos, videos, slogans, business categories, keywords, certifications, menus, amenities, payment methods, etc.

Add the URL for your company Website to these local information Websites, since more inbound links provide you with better ranking ability in search engines. The sites on which you can associate your URL with your listing for free are better for this, since Google and other search engines may not count paid links.

The prospect of updating and monitoring information through so many avenues may seem overwhelming. For a small business with just a few locations, the main work is in the initial integrations and updates; thereafter, you just need to periodically check and intervene as necessary. And you don’t have to do your updating all at once.”

Local search engine optimization (Multichannel Merchant)