Beyond Kool-Aid: Creative Thinking For Your Restaurant’s Online Marketing
The Wexley School for Girls is a unique, creative ad agency with some smart and sometimes controversial approaches to marketing. You think creatively about many aspects of your restaurant business, but have you applied this same inspiration to your marketing? This article reminds you to think beyond the viral YouTube video and consider what about your restaurant is unique. How can you promote these differentiators in your marketing? The sky’s the limit.
“Step 1: Ask the Right Questions
Before taking on a project, Wexley asks about a company’s business, marketing goals, and reputation. But the most important question is this: What sets your company apart from your competitors? It sounds easier to answer than it is. “A lot of clients say, ‘We have simply the best cheeseburger in Seattle,’” McAllister says. “But you see that claim on every restaurant menu.” A unique quality should be one that your customers recognize, not the same old line you’ve been repeating for years.”
The Wexley Way: How to Think Creatively in 8 Easy Steps (Inc.)
