Know Before You Go: Restaurants Promote Daily Specials Online
Some of the best business ideas are ones that provide a simple solution to a problem. The website, What’s The Soup?, lists daily soup specials for New England soup lovers. Why, you ask? Restaurants slammed at lunchtime are bombarded with phone calls asking about their soups of the day. The enterprising folks behind What’s the Soup have a motto “Connecting soup to its people.” For customers, the site allows quick access to updated information about available soups from restaurants in their area. For restaurants, it deflects unnecessary phone traffic, generates visibility and leads to more business.
“It’s great for us for a number of reasons. One, it prevents the phone call coming in during the middle of the lunch rush asking what the soup is. It is a common inquiry that we receive,” said Abbie Batchelder, who recently took over as owner of Joppa Fine Foods at the Tannery after several years as manager. “And two, for people logging on to the What’s The Soup site that maybe did not know we were here, it definitely plugs us that way and gets new customers coming in.”
The soup du jour? A click away (Boston.com)
